The challenge was to design a functional rigid box structure capable of holding three t-shirts while maintaining a strong, cohesive brand identity. This box was created for Vertu Ou Vice, a family-owned streetwear brand that collaborates with hip-hop artists and street art. In addition to the box design, three t-shirt graphics were developed to align with the brand’s ideology—exploring the balance between virtue and vice in human nature. The target audience includes streetwear enthusiasts, hip-hop culture followers, and fans of contemporary street art. The design needed to appeal to individuals who resonate with bold artistic expression and thought-provoking themes.

The concept, titled “Fallen Angels,” reflects the duality of virtue and vice. The t-shirt designs feature angels reimagined in red and purple, symbolizing corruption, while gold elements and tear-streaked eyes represent the fading remnants of virtue. The box structure was designed for ease of use, allowing the customer to slide it open effortlessly. The exterior integrates the same visual themes, with red tears flowing across the surface, reinforcing the connection between the packaging and apparel. The typography remains consistent with the brand’s identity, while the logo was subtly modified to harmonize with the overall aesthetic. This project successfully met the challenge by combining functionality with compelling storytelling. The immersive unboxing experience deepens the customer’s engagement with the brand, reinforcing its artistic and conceptual identity. Through a cohesive design language, the project strengthens the brand’s message, inviting audiences to explore the intersection of virtue and vice while experiencing thoughtfully crafted streetwear.