The design objective of GTS is to establish a dedicated training space tailored specifically for ice hockey goalies, with a brand identity that reflects both athletic and personal development. Created for young, ambitious goalies with demanding schedules, GTS provides structured training focused on physical fitness and nutrition.

The branding emphasizes goal achievement through a bold and modern design style, incorporating an energetic logo, a dynamic color palette, and strong typography to appeal to competitive athletes. High-impact imagery reinforces the brand’s mission, while media elements such as business cards, stationery, and a sleek website create a cohesive and professional presence.

By integrating strong visual branding with a structured training philosophy, this design objective is successfully met. GTS delivers a visually compelling and highly functional brand experience that supports goalies in training efficiently and developing healthier habits, ensuring that every design element reinforces the mission of setting and achieving goals.