The design objective of this project is to reimagine The Kookaburra Coffee Shop’s to-go packaging by creating a visually striking, functional, and sustainable carrier that enhances brand recognition and convenience. This new packaging is designed to serve coffee enthusiasts, busy professionals, and environmentally conscious consumers who appreciate artisanal coffee and bold, vibrant design.

Each blend’s packaging incorporates a distinctive color palette inspired by its origin—earthy tones for Bonza, rich pinks and purples for Guatemala, and lush greens and yellows for Brazilia. While the patterns and logo maintain a connection to the original Kookaburra branding, the design introduces a fresh, modern aesthetic that balances innovation with heritage.

This approach enhances product differentiation, preserves freshness, and enriches the storytelling aspect of the brand, ensuring a memorable unboxing experience. By aligning with the original design objective, this packaging solution successfully celebrates coffee culture while reinforcing Kookaburra Coffee Shop’s brand identity.